After being out of the Mashramani road parade for four years Banks DIH is back in the play with a bang. On Friday evening the company officially launched its rich mostly red and gold costumes under the theme ‘our country, our life, our beer’ curvy models showcased the creative costumes that will certainly add to the merriment and imagery on February 23.
Designed by Trevor and Michele Rose the husband and wife combination that ensured that Digicel won all their prizes several years ago, they are confident and optimistic that Banks DIH will be walking away with most if not all of the prizes for the big band and other costume categories on mash day.
With a focus on promoting the locally produced Banks beer the presentation features lots of gold, bronze and red glitter dust mixed with body paint and shimmering costumes that border on exotic with elaborate head pieces adorned with feathers. These were among the displays by models as the company offered a taste of the Banks DIH offerings to Guyana for the nation’s 40th Republic anniversary.
Banks DIH sales and marketing manager, Carlton Joao amidst the jubilation expressed pleasure at the quality costumes showcased at the Facts N Roses Garnette street location. He said all plans are in train because “we want all Guyanese to come and Mash downtown the way it should be done…it’s our Republic anniversary and frothy years is worth celebrating,” Joao emphatically said.
All told the company is presenting a 500 strong contingent that will feature 200 full costumes and 300 semi costumes as well as individual floats such as the a king, and queen. Additionally Joao said also that his company all told is spending in excess of $5M to ensure that Guyana’s 40th Republic Anniversary is memorable
Mingles Sound Machine will provide live entertainment and hype along the mash route offering a plethora of live Guyanese music on Mash Day and the live performance will include Kross Kolor team comprising Soca sensations, Vanilla, B52 and Bones Man and Jumo among others.
Joao explaining eth concept said “we are supporting local music because this celebration is about us as Guyanese enjoying our culture in our country as part of our life with our beer.”
He also announced that the costumes are free and that his contingent will be made up of persons drawn from staff, their families and customers.
Last evening the Banks DIH sponsored national senior calypso semi-final was staged at Blairmont where 25 contenders took on each other for a chance to be among the top ten finalists.
By Mondale Smith

The team’s first stop was the Digicel camp in the company’s paring lot where costume designers were busying themselves with final touches to the individual creations such as a giant size hibiscus flower, the mammoth honey Bee and the wings of the Humming bird. Contracted designer Olympia Sunnaram reported that all the full costumes numbering more than 100 are completed and that the main focus at present is on the completion of the large individuals from each section.
The next stop was the Ansa Mcal’s Carib beer mash camp on Robb Street which is also being headed by Sonoram. There camp workers were busy cutting cardboard head pieces as ell as pasting and shaping other materials to create a sea of mostly yellow and blue costumes accentuated by sequins and Guyana flags as well as Carib signatures.
Yesterday (February 1) Gail Vieira of Vizion Sounds who with Hits and Jams organised the United for Haiti concert handed over a cheque valued at $516,000 to Minister Priya Manick Chand at the Civil Defence Comission.